Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

In the era of search wars fought between giants, it’s tough to be small. Berlin-based Ecosia offers a search engine for the climate-conscious, promising to be carbon-negative by investing all of its ...

Generative search prioritizes factual grounding over regional intent, making retrieval-aware content strategy critical for ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

As search engine incumbents — namely Google — amp up their platforms with GenAI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going ...

New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search. The U.S. Department of Justice released several new trial exhibits ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Google search engineers have decided to return to the company after briefly joining Apple. Is the rumored Apple search engine no longer happening? Rumors Say Apple is Trying to Develop Its Own Search ...

The recent court ruling forcing Google to relinquish its lucrative deal as Apple's default search engine has ignited speculation about the tech giant's next move. This question alerted people to think ...