Semantics in advertising: More than words can say It is said that a picture speaks a thousand words. And in advertising, it also extends to words, colours, backgrounds, sounds… in fact, the whole ...

According to Cognition Technologies, it's very rare for people to use the same sentence structure or the same words. Knowing that, the real semantic search technology should primarily focus on ...

A few weeks ago, I mentioned to a group of entrepreneurs that I am not a fan of Jim Collins. There are many reasons, but one of them is that I dislike when he presents his work as though it is science ...

I was watching a congressional debate on C-SPAN recently and was once again reminded of the importance of general semantics. General semantics is a study of words and thinking, the main point of which ...

I guess when I look back, it was all a question of semantics. Words were vital to me, a part of my essence — but not a part of yours. When I was younger, I would sit in my room for hours devouring my ...