“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Cycling enthusiasts were undoubtedly excited when the Harley-Davidson-powered Serial 1 brand launched in 2020, and they’ve got even more reasons to be thrilled, as the company released the first model ...

As much as I admire Harley-Davidson‘s motorcycles, the truth is I’m totally incapable of riding one. So when the iconic brand and its affiliated company, Serial 1, released their ebikes back in ...

For the more discerning and well-off rider, Harley Davidson’s spinoff Serial 1 has a new and very exciting proposition: if you can afford it, why not go full custom? The thought that you’d be ...

Last October, Harley-Davidson officially entered the ebike scene with a spin-out company called Serial 1, and built a gorgeous prototype to celebrate. Sadly the subsequent production models lost much ...

MILWAUKEE, Aug. 6, 2021 /PRNewswire/ -- Serial 1, Powered by Harley-Davidson, unveiled the first single-edition custom eBike available for auction in its new 1-OFF Series at the 81st annual Sturgis ...

Last October, Harley-Davidson entered the ebike space with a spin-off company called Serial 1, subsequently launching four stylish models the following month that proved pricey but generally ...

Electric bikes are cool, but most of them aren't necessarily that cool-looking. Harley-Davidson's e-bike brand, Serial 1, is hoping to change that one bike at a time with its 1-Off series of custom ...