Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

To study the effects of misinformation on attitudes, some social science experiments expose participants to false, misleading, or dangerous information. Most Institutional Review Boards require that ...

This post is co-written with James Pennebaker, Professor and Chair of the Department of Psychology at The University of Texas at Austin. Since the publication of the Facebook experiment in the highly ...

Science experiments shared broadly on social platforms demonstrate engaging reactions and results.