Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing ...

COLOGNE, Germany--(BUSINESS WIRE)--dmexco — Adobe (Nasdaq:ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that dramatically speeds up the process for tagging ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

A little-known industry until roughly two years ago, tag management is heating up. In 2013, a Forrester report revealed that 96 percent of marketers struggle with customer data integration, and with ...