The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

When Morehouse College students return to campus next fall, there will be a new Google-funded computer lab decked out with state-of-the-art technology for them to explore. The tech giant and the ...

New facility is roughly twice the size of the previous lab.