Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...

Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the true, causal impact of their ads – what’s driving results and what ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.