Most business owners think long and hard about what to call their business and their products. It is important to know how to protect the brand names one chooses. Although trademark rights in the ...

In the United States, trademark rights are “common law” in nature, meaning that some trademark rights are acquired simply by selling goods and services designated by a particular mark in the U.S.

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

The Principal Register is the “gold standard” registry on which all trademark owners should aspire to have their marks registered. Trademarks registered here come with numerous important legal rights ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of ...