URLs can get long and unwieldy. The average web address is too complicated to type by hand, and URLs tend to look terrible when typed out in full. And if you're trying to include an URL in a Twitter ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

URL shorteners have been around for a while, and can be rather useful. This is especially true when using services like Twitter, which limit the number of characters you can use. But there are hidden ...

That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

URL shorteners are great for packaging links that you want to share on blogs, social networks and messaging services. Unfortunately, they can pose grave security risks, as two researchers discovered ...

A worthwhile question that web developers are asking lately: what exactly can you do with URL shorteners, beyond just shortening URLs? Past innovations focused on statistical tracking (cli.gs) and ...

Everybody spies on everybody on the internet, right? News organizations monitor users’ behavior on their sites to find out which articles do well and where visitors come from. Marketers and social ...

Web URLs can get really, really long and that, in turn, leads to all sorts of problems. The first problem is one of simple usability. URLs that are 50, 100, or even 200 characters in length will wrap ...

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as ...

URL shorteners provide a useful, simple, way of sharing links; but these links can unwittingly expose your most personal information. Two researchers analysed millions of bit.ly generated short URLs ...

It must have been World URL Shortener Day yesterday. First came the news that Facebook has been testing a URL shortener, fb.me. Then Google announced the arrival of Goo.gl. And though it wasn't as ...