The Psychology Behind Brand Archetypes—and How They Fuel Business Growth

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
Game Rant

Metaphor: ReFantazio's Archetype System Explained

Drew Swanson is a Features Article Editor from the Pacific Northwest of the United States. He is a lifelong gamer with a passion for a variety of genres. A connoisseur of everything from JRPGs and ...
Business Wire

ArchetypeMe Introduces “ArcheScopes” to Further Mission of Bringing Language of Archetypes to the Everyday Consumer

NEW YORK--(BUSINESS WIRE)--ArchetypeMe, the new website that helps curate the world of content, commerce, and community for individuals, through the language of archetypes, has just launched a new ...
Psychology Today

Archetypes and Eating Disorders and Obesity

Archetypes are unconscious patterns of behavior that are universal. Archetypes can be found in most popular movies and books. Examples of these include the hero or heroine, the seeker, the orphan, the ...
Forbes

Identify Your Brand's Archetype For A Deeper Connection To Your Audience

Understanding the vital role of brand archetypes and how they play into business can help you understand your brand’s mission and message and reach your target audience on a much more profound level.
Nasdaq

Which Charitable Giving Archetype Are You?

Each of these types of givers can be effective in creating social impact. However, understanding what type of giver you are and the type of giver you want to be can help you make the greatest impact ...
Psychology Today

Archetypes and Eating Disorders and Obesity

Archetypes are unconscious patterns of behavior that are universal. Archetypes can be found in most popular movies and books. Examples of these include the hero or heroine, the seeker, the orphan, the ...