What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally perceived by others, research concludes. Though we ...

image: Research by Brittany Solomon found that, regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally ...

Until recently I thought I was rather tall. Well, maybe not tall, but certainly not short. I don’t have anything against short people. It’s just that I didn’t realize that I am a short person. I’ve ...

Many policies -- from medicine to terrorism -- depend on how the general public accepts and understands scientific evidence. People view different branches of sciences as having different amounts of ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Over the last several months, we have had the opportunity to engage with our clients, to check on the pulse of their world, and share an open dialogue through virtual roundtables. These intimate ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

What if I told you that the way others see you directly influences whether they want to hire you? Would you believe me? What if you learned that you come across as gruff or difficult to people you're ...