User-Centered Design — or, as it is more commonly known, User Experience Design (UX) — has risen into prominence within the past decade, becoming one of Brandeis GPS’s most popular graduate degrees.

In the most successful apps, devices and software, form follows function. That's why demand has skyrocketed for user experience design experts. By earning your online master's degree in User-Centered ...

Practicing empathy brings together design thinking, user experience, customer experience and employee experience for a better journey. What do design thinking, user experience, customer experience and ...

Empathy in design has emerged as a fundamental paradigm for understanding user experiences and shaping innovative solutions. By bridging the affective and cognitive elements of human interaction, ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...

Delivering an exceptional user experience is table stakes for running any app or digital service today. While major outages and service disruptions can frustrate users, the real battleground lies in ...

The societal impact of the pandemic has been well documented. Everything has changed as businesses have reinvented the way they operate. The biggest shift for in-office workers is the transition to ...

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

The idea of change and the need to adjust to it is nothing new. The quote originated with the ancient Greek philosopher Heraclitus who said that “the only constant in life is change.” Benjamin ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...