Guy Fieri will be debuting a new look in an ad with Bosch for the Super Bowl, and despite fan speculation, the ad did not use AI.

Bosch's North America president told Business Insider the Super Bowl ad is part of a strategy to grow awareness and sales in the US.

Bosch, the home appliance company, is making its Super Bowl ad debut this year — and the commercial features Antonio Banderas somehow making a fridge look cool. In the ad, Banderas, in pajamas and a ...

Bosch Security Systems has expanded its family of video-over-IP encoders for networked CCTV systems with the VIP X1600, a unique 16-channel unit that features 'hot-swappable' input modules and uses ...

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