Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...

The US Air Force (USAF) plans to integrate a new augmented reality technology into some of its operational Lockheed Martin F-16 fighters. Developed by Florida-based start-up Red 6, the helmet-mounted ...