By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...