Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...