YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

Some videos drag on for too long, which is why different video playback speed options exist—YouTube lets you increase a video ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...