Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...