From a new Game of Thrones prequel and Indian originals to Timothée Chalamet’s theatrical release Marty Supreme, this week’s ...

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...

As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s ...

If you are considering launching an OTT application with a Netflix-like experience, there are a myriad of factors to consider for it to be successful. From an operational perspective, content costs, ...

The world of sports broadcasting is experiencing a seismic shift as streaming platforms increasingly spend billions of dollars on live sports rights to attract and retain subscribers. In 2023, ...

The Pirates announced today that former major league catcher Ed Ott passed away today at the age of 72. “We are saddened by the loss of such a beloved member of the Pirates family,” said Pirates ...

Uttarakhand’s first OTT platform, Videos Alarm, marks a milestone for regional cinema with the direct digital release of the ...

India's historic lunar triumph is coming to screens with 'Space Gen: Chandrayaan' on JioHotstar from January 23, 2026. This ...

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...