GRAND RAPIDS, MI — Sports fans at Van Andel Arena traded jerseys and baseball caps for leather boots and cowboy hats.

Professional Bull Riding returns to Tulsa this weekend as riders take over the BOK Center, even as wintry weather moves into ...

While many high-profile companies capitalize on the explosive interest that Super Bowl commercials draw, doing so ...

TAMPA, Fla. — Two-time PBR world champion Jess Lockwood of Volborg was the only rider to go 3 for 3 in Tampa this weekend to ...

While much of Tampa was just waking up Friday morning, crews were already inside Benchmark International Arena, laying down ...

Hulbert’s Wyatt Rogers got the Pro Bull Riding Velocity Tour in Tulsa started off in a big way, Friday, Jan. 23. Taking off in the second section of the first round, Rogers was the first and one of ...

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

Pabst Blue Ribbon is kicking off the new year in explosive fashion, with the company recently unveiling the return of their ...

Despite the snow, freezing temperatures and below zero wind chills the show is still going on at the BOK Center with Saturday ...

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

Along with the announcement of his full retirement, the 2016 PBR World Champion shared he will be stepping into a new role ...