Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...

There are Sonic Mustangs with dual-humbuckers, vintage and modern colour finishes, classic Strats, HSS Strats... A 3/4-sized ...

For nearly 75 years, Fender Guitars has provided the electrified soundtrack of modern music. Its masterpieces of wood, steel, and lacquered paint have been in the hands of world-famous musicians like ...

Rock guitar hero Jeff Beck remembers falling in love for the first time. “I’d only ever seen Spanish-style or jazz guitars, and then I saw a Stratocaster,” said Beck, 69, of his schoolboy crush. “I ...

(TMX) — Fender on Tuesday announced it will commemorate the 70th anniversary of the iconic Stratocaster guitar by releasing seven new models this year, along with releasing short films and hosting a ...

If you’ve been waiting to step up to a guitar you’ll actually want to pick up every day, this is a nice time to do it. The ...

The internet-breaking, cult-classic Hello Kitty Stratocaster is officially back – back in limited edition white as part of an all-new Fender collection alongside a new-colour fuzz pedal, guitar strap, ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Steve Lacy is getting his very own guitar, and it’s a ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

Doesn't actually make you Jimi Hendrix. Vintage guitars are expensive because most people who play guitar grew up hearing them, seeing them on TV, and dreaming of owning a real one someday. This fact ...

Quick: Name an American product that's had a worldwide impact, is more popular than ever, yet still looks the same as it did when it was introduced more than a half-century ago? Here's a hint: It ...

Join us on a trip through Fender's factory, Custom Shop, Master Builder department and head office, in celebration of a radically innovative instrument that continues to find new ways to move music ...