We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Experts acknowledge that communication projects would benefit from the use of open-ended interviews, focus groups, surveys, trials of behaviors, observation, and other research techniques to identify ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Amanda Jackson has expertise in personal finance, investing, and social services. She is a ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...