“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...

In today’s digital age where we sleep with our smartphones, crave instantaneous information and stay in constant communication with those around us, 2D bar codes are emerging as a go-to resource for ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

Two-dimensional tags that provide a URL, address card, location coordinates, or plain text can now be easily decoded under Mac OS X with the new QuickMark release. The $2.99 QuickMark reads standard ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

Yesterday Ernst-Jan Pfauth wrote a story about the use of 2D barcodes as shortcuts to mobile web sites. What a lot of people in Europe don’t realize is that 2D barcodes are already a success story, … ...

The In-Sight 5410 and In-Sight 5411 are designed to read 1D and 2D codes marked on parts, packages or labels for part traceability and process control applications in the automotive, electronics, ...