Attribution is not a new problem. The desire to quantify the influence of marketing in terms of sales can likely be traced to early market days of the Roman Empire. Yet over the last several years, ...
Adobe has tweaked its approach to attribution, removing out-of-view ads from its attribution model in an effort dubbed “Project Iceberg.” The project has allowed the company to analyze the viewability ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...
The MarketWatch News Department was not involved in the creation of this content. Online Community and Marketplace offers Graduate-Level Training, Bespoke Attribution Services, and Expert Guidance on ...
Marketers today are facing an increasingly diverse set of challenges. On the one hand, they are pushing out messages at a breakneck pace through a continually increasing number of digital channels. At ...
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate ...
CHICAGO—May 18, 2023—Researchers at Illinois Institute of Technology have secured a $1.6 million contract to develop a groundbreaking system for authentic authorship attribution and anonymization.
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