In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

The scientific study of both internal mental processes and observable behavior is known as psychology. It explains activities ...

Incentive compatibility is core to mechanism design. The success of auctions, matching algorithms, and voting systems all hinge on the ability to select incentives that make it in the individual's ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live ...

Behavioral sciences, encompassing environmental psychology, behavioral economics, social anthropology, and sociology, have ...

Why do so many AI projects flop? After years of hearing how AI will revolutionize business, recent studies have shown that companies are still consistently struggling to wring value from their ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...