Learn to conduct brainstorming sessions at your company. This leadership skill can help you learn how to increase employee satisfaction, thereby increasing productivity. You will also find your work ...

People who do not work in a “creative shop” (i.e., ad agency, public relations firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong ...

In his 1942 book How To Think Up, advertising executive Alex Osborn presented his idea for a technique he called “brainstorming,” a process in which participants share ideas free of criticism and have ...

Merriam-Webster defines brainstorming as: a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group; ALSO : the mulling over of ideas by one ...

In 1981, three Texas Instruments executives - Rod Canion, Bill Murto and Jim Harris - met over lunch and asked themselves a single question: How could we design an IBM-compatible computer that would ...

Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. This is a typical description, from James Manktelow, founder and CEO of ...

An important issue confronts your team, and you are its leader. You structure an open discussion or brainstorm. The problem is, such forums create illusions of consensus. There's an alternative way to ...