Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Opinions expressed by Entrepreneur contributors are their own. Video content is one of the most effective ways for your company to build your brand. Don’t put off creating videos for your brand.

Corporate branding videos are a digital handshake of business, presenting values, services, or culture with panache on websites, LinkedIn, and YouTube. A clean and crisp 2-minute video builds trust ...