Think of taking an airplane trip on Southwest, and the flight attendant is singing at the end of the flight. That's a terrific buzz-building tactic. Buzz needn't cost a lot of money, but it sure gets ...

If you're confused about the terminology of word-of-mouth marketing, I have a little confession to make: sometimes I get confused about it myself. As one of the authors who's written about this topic, ...

The authors of Buzz, three seasoned trendspotters who coauthored Next: Trends for the Near Future, know “buzz,” and offer numerous tips and strategies for harnessing its power. Together, they present ...