AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Rarely is there an advertising conference one attends or an opinion piece one reads where you don't hear about "campaign optimization." But as advertisers and agencies know, online marketing campaign ...

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are using an API tool like AdRules, you have ...

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” ...

Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

In less than 30 days, Facebook will shift all advertising campaigns over to campaign budget optimization (CBO) for advertisers using AdsManager. For advertisers using Facebook’s API (like AdRules) you ...

We are only a few weeks away from a major change in the structure of the Facebook ad campaign platform. Just two years after introducing the option for advertisers to optimize their campaign budget, ...

A national campaign utilizing research by The Optimization Group has won the 2010 Advertising Research Foundation Grand Ogilvy Award for Excellence in Advertising Research. Campbell-Ewald, who ...

Tech companies have developed AI solutions that shift budgets and strategies toward contextual. But the AI-driven transition to black-box optimization requires agencies to build and develop new skills ...

In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules have been set and you’ve learned some of the optimization ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...