Before we get to today’s column, it’s worth pointing out that Google CEO Sundar Pichai strongly hinted on X that Gemini 3, ...

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology ...

Could billions of dollars’ worth of digital advertising budgets hinge on a few lines of code? It sounds dramatic. However, the way Facebook and Google implement tracking code from third-party ...