One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

Editor’s note: This story is running in tandem with an examination of the impact of college football’s new clock rules on game lengths. You can read that story here. It’s the commercials. They’re the ...

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, network producers and on-field officials. TV producers need to squeeze a ...