Organizations that successfully execute change management and communications programs are three-and-a-half times more likely to outperform their peers. Why is that? Processing Content Effective ...

Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

It’s that time of year when many people will talk about their New Year’s resolutions. But pretty soon most will be abandoned for old habits and patterns. Communications planning can be the same. Big ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The worst time to develop a crisis communications plan is the moment an emergency strikes. When tensions are high, reliable information is scarce and conditions are changing rapidly, you don’t want to ...

If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Effective communications plans can leverage salespeople's time and speed up the sales process by ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...