Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent ...
If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...
The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...
Maintaining good customer and industry partner relations is key when operating any business. A good Customer Relationship Management (CRM) system can make managing these relationships easier while ...
Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing Automation. The updates focus on enhancing automation, improving data accuracy ...
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...
KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...
When selecting a customer database, there are many considerations to keep in mind. The size of the business and the industry it operates within will significantly impact which type of system is ...
Zurich Insurance Group has over 55 million customers around the world. The insurer built an AI tool into its agents' workflow to increase customer loyalty. This article is part of "Build IT: ...
The scope of database marketing today, the various skill sets required, and particularly the ways the database intersects both information technology (IT) and marketing are why many organizations ...
A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping ...
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