The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Maintaining good customer and industry partner relations is key when operating any business. A good Customer Relationship Management (CRM) system can make managing these relationships easier while ...

Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing Automation. The updates focus on enhancing automation, improving data accuracy ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

The scope of database marketing today, the various skill sets required, and particularly the ways the database intersects both information technology (IT) and marketing are why many organizations ...

Consumers are a confident bunch, and if a business doesn’t know a person’s likes or dislikes, they are more than willing to jump ship to another vendor to gain a sense of personalized connection. This ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s consumers expect personalized service and an ...

Good employees do build customer relationships. Because customers are the most important assets of a company, companies aim to instill the importance of customer service early in employees' careers.

Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The way we as individuals interact with companies (our "suppliers") is on the brink of a ...