With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Perfecting the customer journey is the goal of every marketer — delivering targeted, personalised and relevant offers to build loyalty and increase revenue. Of course, many organisations view this ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

In reality, marketers find it difficult to connect the dots; they collect data from different channels, website visitors, mobile app users, store visitors and call centre inquiries, but struggle to ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined as a customer-data ...

Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP ...