Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Consumers expect a personalized marketplace. But why is it that retail and service businesses are comfortable categorizing their grocery stores and hotels, while we in the financial-advice industry ...

I don’t think I would get much pushback for making the following comments: • Men buy differently than women. • Millennials buy differently than baby boomers. • The middle class buys differently than ...