Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Faculty are being asked to adopt, and adapt to, a number of information age innovations in teaching. While some have adopted these technologies enthusiastically, the majority of instructors have been ...

This is a preview. Log in through your library . Abstract The standard model for the diffusion of innovations in consumer behavior does not adequately account for the incorporation of novel items of ...