The Google AdWords blog has finally announced that the new display URL policy will go into effect the week of February 24th. The new policy, which I reported at the Search Engine Roundtable about a ...

Your display URL must accurately reflect the landing page URL of the website you're advertising. It should match the domain of your landing page so that users will know which site they'll be taken to ...

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant. One of these has been the Display URL—that ...

Google has a policy that your display url must match your destination URL. As most advertiser's know, having google.com show up in your ad, can drive a huge click-through rate. So what can you do to ...

In the coming months, Google will introduce a smart display web pages feature. This will finally allow smart display owners to read articles and news briefs on their smart displays. Web pages will ...