Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...
Lee-Yoon, Alice, Grant E. Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money." Art. 495. Special Issue on Scarcity and Consumer ...
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