The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you ...

Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of ...

Email marketing can be a powerful tactic for B2B firms of all types. However, standing out in people's inboxes and spurring action can be major challenges. An infographic (below) from DiGGrowth ...

Do you want to learn how to improve your email marketing return on investment and connect with your target audience? Did you say yes? If so, you’re in the right place! Email marketing is an extremely ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

If done properly, email marketing is more effective than any other marketing channel available. And automotive dealers have the number one ingredient that makes email so effective at driving response ...