To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day, many of us seek out the nearest ice cream truck or shop to cool off with an icy ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to McKinsey's recent State of the Consumer Market survey, the lockdowns have rewired ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...

The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...