Enriching business activities with data has been the trend for many years and has met varying degrees of success. Today, data management practices across companies vary wildly with some making use of ...

Not long ago, tech leaders were lying awake in the small hours of the night fretting about missing the big data revolution. CIOs and CTOs rushed to hire data scientists, build data lakes, buy new ...

What if the tools you already use could do more than you ever imagined? Picture this: you’re working on a massive dataset in Excel, trying to make sense of endless rows and columns. It’s slow, ...

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...