Globant has consolidated all marketing and advertising functions within its Gut Network, bringing together practices such as AI, media, martech, analytics and healthcare marketing, the tech company ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

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