Google said Wednesday that it acquired Applied Semantics, with the goal of bolstering its search and online advertising programs and perhaps also throwing of a roadblock in the path of archrival ...

Google said Wednesday that it acquired Applied Semantics, a move that aims to bolster its search and online advertising programs and that could also throw a roadblock in the path of archrival Overture ...

To bolster its search and advertising programs, Internet search powerhouse Google has acquired Applied Semantics, which makes software that improves the way online ads are matched to Web pages. The ...

Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor ...