Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report ...