Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests aimed ...

Equinox is upping the ante on expensive gym memberships. The luxury fitness club — which is headquartered in New York and has more than 100 locations across the U.S. — announced the launch of ...

The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee for the first ...

Planet Fitness, the nation’s largest gym chain, is increasing its monthly membership fee for the first time since 1998 after the company faced declines in membership in the first quarter of 2024, ...