Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...
The Desk on MSN
DIRECTV expands out-of-home programmatic advertising
January 7, 2026 - The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...
Campaign Middle East on MSN
Industry snapshot: Smarter and greener OOH
BSA’s Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...
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