In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...