When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making ...

Launching a Facebook campaign doesn’t end when you create your ads and display them online! That’s just the start! Why bother investing in an ad campaign if you cannot measure its effectiveness, ...

On the surface, your average ad position is one of the most straightforward metrics you’ll find in Google AdWords. But trusting it too much can give you some pretty misleading information. The metric ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze data ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.