Google Analytics is an important resource for webmasters. The Analytics dashboard shows a variety of key metrics regarding web traffic to a site. Tracking traffic numbers, demographics, user locations ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

When it comes to social media, metrics matter a lot. TikTok is no exception and if you are a content creator on the platform, understanding your analytics is key to knowing your audience and making ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but ...